Our mission is to help companies align Brand Promises with Customer Experiences to build reliable growth, staff and customer satisfaction and market differentiation.
When you partner with ExPeers the partnership gives you access to our healthcare experience and innovation expertise anytime, anywhere. Our industry expertise, combined with advanced knowledge of enhancement tools and strategies, will help you build more reliable patient and employee satisfaction, train teams and internal content experts, and gain an advanced understanding of what’s possible when the culture centers around consumer centricity and innovative problem-solving.
Our philosophy is a bit different than traditional experience strategy groups since we have connected market communications, experience design, safety culture and innovation culture content to offer strategic and practical solutions to drive reliably exceptional experiences for patients and staff. The ExPeers progression of exceptional experiences includes: PASSION-STRATEGY-VOICE-PRACTICE
Our unique blend of TRUTHS drive the training and consulting support:
- Safety…is the foundation of an exceptional patient experience.
- Co-Creation…those who deliver the experiences must be meaningfully involved in designing and refining the experiences.
- Innovative problem-solving…is required to build an exceptional consumer experience culture.
- Coaches…well-prepared internal content experts keep strategy aligned to daily operations.
- Brand/Experience Authenticity…internal and external brand communications must be well aligned to the experiences delivered so that expectations are met and exceeded.
- Customer Effort…thoughtful attention to the operations impact on decreasing customer effort and increasing customer ease must be an ongoing commitment.
We can help you make all of these TRUTHS come to life in your organization depending upon where your teams are in exceptional experience culture maturity.
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“Those who deliver experiences must be involved in defining and refining the experiences in every type of company.”
– Diane S. Hopkins
Diane Hopkins and ExPeers in the News
February 2022 – It’s Hard to be easy named one of the Top 10 leadership books by HealthcareTransformers
Top 10 healthcare post-covid books | Healthcare Transformers
We at Healthcare Transformers understand that change is never easy, and given the times we know this is something on everybody’s mind. So to help you through this transition into the new ways of working, we have compiled a list of books to help leaders in healthcare keep up with the new workforce culture as we approach a new era after the pandemic. healthcaretransformers.com
November, 2021 – Patient Ease & Effort Article
https://healthcaretransformers.com/patient-experience/improve-patient-experience-2/
Training
Facilitation
Co-creation workshops for specific experience enhancement projects
Patient Experience Strategy Leader workshops
Co-creation workshops for effective launching experiences
Consultation
Rapid Review of Plans or Challenge Areas
Deep Dive into Challenge Areas
Lead and Exceed Experience Culture Assessments
Comprehensive Patient Experience Strategy Review/Development
Internal Experience Strategy Branding/Communications Planning
Marketing Strategy Assessment and Development
Customer Effort Strategy
Books
Diane has authored and co-authored the following books that offer practical tools and concepts to stretch the thinking for more effective teams. Her thought leadership work is focused on ideas that can be applied immediately.
It’s Hard to Be Easy
Although it’s often missed in the busy-ness of business, ease is a desired and important promise organizations in any industry must consider for their customers. This book offers a “back to basics” exploration with ease at the center of what customers deserve. There are many reasons being easy is hard and this book was written to help leaders re-imagine decisions to pursue effortless experiences whenever possible.
Diane includes insights and lessons from a variety of industries and 10 Customer Path Clearing Exercises teams can use to assess and address a commitment to improve customer ease.
This book answers the essential question: “Why in the world would any organization allow it’s people, procedures or policies to impede the ability for customers to be customers?
Diane is the founder and CEO of ExPeers and has extensive experience blending marketing and customer experience strategies primarily in the healthcare industry. She was one of the first Chief Experience Officers in the US healthcare industry and is nationally known for her work in patient experience and innovation. She has trained hundreds of leaders to be exceptional experience coaches in their organizations and has helped dozens of hospital systems strengthen their patient experience strategy and build a more innovative culture. She has consulted with or trained leaders at well respected organizations including: Atlantic Health System, Johns Hopkins, Sentara, Christiana Care, Holy Redeemer Health, Beacon Health System, Trinity Health, Ohio Health, Tower Health, Laerdal, Medline, Freedom HealthWorks, Saint Gobain, Yale New Haven Hospital, Lancaster General Health, Parkview Health and others.
She is the author of It’s Hard To Be Easy, Unleashing the Chief Moment Officers and Co-Author of Advice from a Patient and Wake Up and Smell the Innovation. She has refined her approach after working with some of the most respected thought leaders including, Pine and Gilmore, Tom Peters Group, IDEO, and DuPont Sustainable Solutions. Unique aspects of her philosophies include: safety is the foundation of an exceptional patient experience, co-creation must be the driver of customer experience efforts, customer experience strategy must be integrated with operations strategy and internal content experts must be available throughout the enterprise.
Diane was a founding faculty member at the University of Notre Dame Innovation Mentor Program, Executive Director of the Medline Patient Experience and Innovation Institute, Adjunct Faculty at the Pennsylvania College of Health Sciences, and guest lecturer at Saint Mary’s College, Indiana University South Bend, Mentor at Virginia Commonwealth University Davinci Center and a frequent speaker at Beckers Healthcare Roundtable and the Cleveland Clinic Empathy and Innovation Conference.
Clients Served
Proud to have worked with outstanding health systems around the United States.
Endorsements
“The abundance of tools Diane provided us has served us very well. My unit has faced a lot of challenges since the pandemic and I always find myself going back to Diane’s quote… “If we don’t tell people what’s expected they will create their own narrative.” We have seen consistent improved patient engagement results since the deployment of Diane’s techniques and look forward to turning more of our initiatives into instincts”. Kristin Rothbart, MBA, MSN, RN, Advocate Aurora Health
“Diane’s content is nowhere else in the country. I’d like to send all my new people here.” Jennifer Kreiser, Vice President Patient Care Services, Sentara
“Truly a masterpiece! Tremendously valuable, inspiring and user-friendly.” Helen Kenny Asst. Patient Services Manager Yale New Haven Hospital
“The most educational and impressionable conference ever—I will look forward to returning to increase my knowledge base.” Debby Jaquith RN/Ambulatory Education/Patient Experience Mercy Health Physician Partners Muskegon
“This was an amazing experience. From beginning to end it was very well thought out and intentional. It allowed me to learn with my team and begin ‘tilling the ground to plant the crops.’ Diane was a great facilitator.” Tony West, Service Excellence Manager, Parkview Health
“I have been a nurse for 35 years and I can honestly say this is the most informative conference I’ve ever attended.” Cathy Yates, Patient Experience Nurse, Baptist Health Lexington
“In over 12 years of service excellence and patient satisfaction conferences and training, this experience is the very best ever. So much content and tools that can be used immediately!” Lori Strahm, Director of Patient Experience and Strategic Partnerships, Parkview Health
“Great investment of time and great team building.” Mike Puchtler, Chief Experience Officer, Christiana Care
“I attended a whole week on co-creation at an Ivy League college and didn’t get as much out of that as I did here.” Karen Curtiss, Founder Campaign ZERO
“I came back inspired and with a real plan.” Rachel Silsdorf Patient Relations Specialist Mt. Carmel Health System
“The most actionable training and practical patient experience workshop I’ve attended in many years! Great use of time and excellent experiential and group learning.” Cheryl Singer, Vice President, Chief Experience Officer, NorthShore Health
“Diane’s ability to train internal experts/consultants has allowed us to accelerate a more participative approach to a patient-centered culture and build new understanding about everyone’s role in improving the experience moment by moment.” Karen Oxler, RN, Chief Nursing Officer, Atlantic Health System